583 N Perkins Street • Appleton, Wisconsin 54914 • (920) 882-2167 • Monday - Friday 8:30 am - 5pm

Silly Toast Designs Artwork Guidelines

Art Charges

Silly Toast Designs can either create a custom design for you or recreate a design you provide. Our art charge is $50 billed as a flat fee or it could be cheaper depending on the complexity of the artwork. Keep in mind, if you provide your own art, charges can apply depending on how usable the art is you are providing.

To minimize any art charges the file you provide must meet the following criteria. The design must be either vector art or a high resolution raster file which has been color separated.

Vector art means the design was built (actually drawn) in a vector based program such as Adobe Illustrator, Corel Draw or Freehand. Each object in a vector file can be selected and individually manipulated independently from the rest of the images in the design.

Acceptable File Formats

Acceptable formats for vector files are “.AI”, “.EPS” and “.PDF”. It is very important when saving a vector file to convert the text to “outlines” or “curves” depending on the program. This is an option in vector based programs that changes the fonts used in the design into an object. This way if we don’t have a specific font installed on our computer, which is used in your design, our computer won’t substitute it for a font we do have.

Raster art or photo realistic art is art that is scanned into or created in a Pixel based program such as Adobe Photoshop, Fireworks or Photopaint. The quality of raster art is dictated by a combination of the resolution (DPI-dot per inch) and the size of the art. The minimum requirement for raster art is 300 DPI at the size you want the art to be printed. An example for a front print on a t-shirt may be 12” wide by 8” tall at 300 DPI.

Please be aware that most images downloaded from the internet are 72 DPI at only a few inches in size. The image may look fine on your monitor but will not print well.

Avoid sending art placed in programs such as Word, Powerpoint or Quark Express.

Art charges will be incurred if artwork needs to be touched up, reconstructed, color separated or manipulated in any way!


Silly Toast Designs retains all rights to ORIGINAL artwork created in-house. This includes all digital files and color separated films. Silly Toast Designs assumes no responsibility for determining who does or does not hold a claim to a trademark/logo.

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